Roland Leemans Roland Leemans
B2B Marketing Customer Journey
9 min read
24 September 2025

Table of Contents

  1. A salesperson perspective
  2. A marketer perspective
  3. An executive perspective
  4. An organisational perspective
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Finding strategies to align sales and marketing can be much simpler than you might think. Our experts have come together and discuss their top 3 to help sales and marketing to align and become more efficient. 

A salesperson perspective

Lee Hunter, Strategic Consultant, Business Mentor

A marketer perspective

Dale Koerner, Senior Marketing Strategist

An executive perspective

Henrik Arlund, Partner, Advisor, Director

An organisational perspective

Roland Leemans, CEO, Partner, Advisor, Director

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